Since its start in 2008, SoundCloud has been a digital space for diverse music cultures to flourish, far beyond the influence of mainstream label trends. Chance the Rapper tweeted: “I’m working on the SoundCloud thing.” Musicians like deadmau5, a Canadian electronic-music producer, tossed out suggestions on Twitter for how the company could save the service. Data hoarders began trying to download the bulk of the service’s public archive in order to preserve it. Though the company disputed the report, the possibility that SoundCloud might disappear sent a shock through the web. After the layoffs, the technology blog TechCrunch published a report claiming that SoundCloud had enough money to finance itself for only 80 days.
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